基于关键词共现和社会网络分析法的我国企业竞争情报热点主题研究

Research on Hot Topics of Enterprise Competitive Intelligence in China Based on Keyword Co-occurrence and Social Network Analysis

[目的/意义]旨在为我国企业竞争情报的研究提供参考。[方法/过程]基于中国知网中企业竞争情报相关领域的数据,利用Excel软件对企业竞争情报的发展过程进行分阶段研究,并用Ucinet社会网络分析软件对关键词共现和热门主题分布进行研究。[结果/结论]企业竞争情报发展过程分为萌芽阶段、发展阶段和成熟阶段3个阶段,该领域的研究重点主要集中在反竞争情报、高校图书馆和企业竞争情报、中小企业竞争情报和大数据时代的企业竞争情报4个方面。

[Purpose/significance]The paper is to provide references for enterprise competitive intelligence study in China.[Method/process]Based on the data of the relevant fields of enterprise competitive intelligence in CNKI,the paper uses Excel software to conduct a phased research on the development process of enterprise competitive intelligence,and uses Ucinet social network analysis software to do research on keywords co-occurrence and popular topics distribution.[Result/conclusion]The development process of enterprise competitive intelligence is divided into three stages:the embryonic stage,the development stage and the mature stage,and the researches in this field mainly focuse on 4 aspects of anti-competitive intelligence,university library and enterprise competitive intelligence,small and medium-sized enterprise competitive intelligence and enterprise competitive intelligence in the era of big data.