论卡通形象在主题乐园品牌视觉设计中的应用

On the Application of Cartoon Image in Brand Visual Design of Theme Paradise

视觉文化盛行之下,卡通形象在主题乐园品牌建设及整体视觉体系构建方面占有重要的地位,能够打造丰富多彩的视觉盛宴,传承形神兼备的文化内涵,提供持续高效的商业价值,本文论述卡通形象渗入主题乐园品牌视觉系统设计的现状与不足,探讨卡通形象在主题乐园品牌视觉系统中的应用和发展。

Under the prevalence of visual culture,cartoon image plays an important role in the construction of the theme park brand and the overall visual system.It can create a colorful visual feast,inherit the cultural connotation of both forms and gods,and provide continuous and efficient commercial value.This paper discusses the current situation and shortcomings of cartoon image infiltration into the design of theme park brand vision system,and discusses the application and development of cartoon image in theme park brand vision system.