芜湖城市形象插画与文创产品设计分析

Analysis of City Image Illustration and Cultural Creation Products Design in Wuhu

随着时代的发展,插画及其衍生文创产品的创作应用形式已出现在生活的各个领域,通过它们来宣传城市的形象也逐渐成为一种潮流。本文以芜湖为例,分析如何通过插画及其衍生文创产品将芜湖的地域特色、经济文化和风土人情表现出来,展现出丰富的人文内涵和审美意趣,从而更好地传播芜湖的城市品牌形象。

With the development of the times,illustrations and their derivative products have appeared in all areas of life,through which to publicize the image of the city has gradually become a trend.Taking Wuhu as an example,this paper analyzes how to show its regional characteristics,economic culture,local conditions and human feelings through illustrations and their derivative products,to show its rich humanistic connotation and aesthetic interest,and to better disseminate the image of Wuhu's city brand.