亲子类节目竞争策略问题探析

Discussion on the Competition Strategy of Parent-Child Programs

湖南卫视《爸爸去哪儿》的开播,开启了我国电视市场中亲子类节目的新篇章,引爆了国内亲子类节目的电视市场,各大卫视的亲子类节目犹如雨后春笋般层出不穷。这是近几年新生的一种非常新颖的节目类型,但是亲子类节目后劲不足的缺点也有所显现。国内市场高度同质化的模仿,使得此类节目逐渐失去了市场竞争力和吸引力。在剖析亲子类节目发展历程与特点时,依据叙事学理论,从叙事视角、叙事策略、后期字幕与声画结合等研究角度入手,深入分析亲子类节目的竞争策略问题。

The newly-born Parent-Child Programs are regarded as novel in recent years.The start of"Dad,Where Are We Going?"from Hunan Satellite TV has initiated a new chapter for Parent-Child programs in China's TV market.It then witnesses a booming market for Parent-Child Programs in China,with the launch of a variety of similar programs in other major satellite channels.However,such programs are now facing the problem of a potential growth weakness,as the high homogeneity of the domestic market has made them lose their competitiveness and attractiveness gradually.The development as well as the features of Parent-Child Programs is introduced in this paper;and then by applying the theory of narratology,it intends to conduct deep analysis on the competition strategy of Parent-Child Programs,from such aspects as the narrative perspective,narrative strategies,as well as the combination of subtitle and sound and picture in later stage.