新时代网络意识形态工作实效性探讨

Discussion on Improving the Effectiveness of Network Ideology in the New Era

在中国特色社会主义事业的新时代,网络阵地已成为当前意识形态工作的主阵地、主战场。切实提升网络意识形态工作的实效性,是牢牢把握正确的舆论导向,建设具有强大凝聚力和引领力的社会主义意识形态的关键。网络环境下,传统的主流意识形态工作由于传播方向、传播内容、传播方式等多种因素的不匹配、不契合、不适应,极大制约着意识形态工作的实效性。深入分析这些制约因素,采取措施积极应对,树立正确的人民观、安全观、统筹观、时代观、新闻观,以增强网络意识形态工作的参与性、主动性、协调性、创新性、正面性,占据网络阵地的“制高点”,从而牢牢掌握主流意识形态在网络的话语权与领导权。

In the new era of socialism with Chinese characteristics,network has become the main position and main battlefield of the current ideological work.Effectively improving the effectiveness of network ideology work is the key to firmly grasping the correct direction of public opinions and building a socialist ideology with strong cohesiveness and leadership.In the network environment,the traditional mainstream ideology work greatly restricts the effectiveness of ideology work due to the mismatch,incompatibility and inadaptation among various factors such as the direction of communication,the content of communication,and the mode of communication.It is necessary to deeply analyze these constraints,take measures to respond positively,establish a correct view of the people,security,co-ordination,time,and journalism to enhance the participation,initiative,coordination,innovation,and positiveness of network ideology,occupy the"commanding height"of the network position,and firmly grasp the discourse power and leadership of the mainstream ideology in the network.