从文化力到发展力:中餐企业“走出去”动力与机制探索

From Cultural Power to Developmental Power: Exploring the Motivation and Mechanism of “Going Out” for Chinese Catering Enterprises

中餐作为中国文化最具代表性的载体之一,也成为中国文化“走出去”的重要部分。随着中国综合国力及国际影响力的逐步攀升,中餐业也成为中国经济“走出去”、参与世界经济共同体发展的重要的领域,众多国内知名餐饮企业、餐饮品牌“走出去”,大力拓展海外餐饮服务市场。文章基于“文化力”相关理论,通过阐释中餐文化内涵体系、探究中华饮食文化力内容架构,提出应以加强饮食文化交流推广为重点,以增强海外中餐人才文化力为保障,以构筑出海中餐企业文化力为支撑,构建“文化力”推动下的中餐企业海外发展机制。

As one of the most representative carriers of Chinese culture,Chinese food has also become an important part of the“going out”of Chinese culture.With the gradual rise of China s comprehensive national strength and international influence,Chinese catering industry has become an important area for China s economy to“go out”and participate in the development of the world economic community.Many well-known domestic catering enterprises and catering brands are participating in the“going out”trends and vigorously expanding the overseas catering service market.Based on the theory of“cultural power”,this paper expounds the connotation system of Chinese food culture and explores the content structure of Chinese food culture power before suggesting in order to establish a focusing on the communication and promotion of Chinese food culture,strengthen-ing the cultural power of overseas Chinese food professionals,and developing the cultural power of overseas Chinese catering enterprises.