基于地域文化的江苏旅游风情小镇培育路径研究

Research on the Cultivation Path of Jiangsu Tourism Towns Based on Regional Culture

旅游风情小镇是情调韵味浓郁、生态环境优美、宜居宜游宜业的休闲集聚区。其发展存在的问题有:传统的历史文化景观和风貌难以保留,旅游产品特色不鲜明且缺乏高端要素,地域文化特质的表现深度和广度不足,业态布局与系统功能不合理。江苏旅游风情小镇培育路径包含:融入地域文化,建立旅游风情小镇培育路径与目标;借助江苏地域文化元素,丰富旅游风情小镇内涵建设;重塑管理部门文化价值观,完善小镇文化服务体系;将地域文化要素纳入旅游风情小镇评价指标体系;对地域文化进行数字化保护,实现小镇文化的传承。

A tourism town is a leisure gathering area with its peculiar features and beautiful ecological environment that is suitable for accommodation,tourism and business.Its development is now facing the following problems:the traditional historical and cultural landscape and style are difficult to retain;the tourism products are not distinctive and with few high-end elements;the depth and breadth of the regional cultural characteristics are insufficient;and the layout and system functions of businesses are unreasonable.The cultivation paths of Jiangsu tourism towns include integrating regional culture and establishing the cultivation paths and objectives of tourism towns;enriching the connotation construction of tourism towns with the help of Jiangsu regional cultural elements;reshaping the cultural values of management departments and improving the cultural service system of towns;incorporating regional cultural elements into the evaluation index system of tourism towns;and protecting regional culture by means of digitalitation to realize the inheritance of town culture.