摘要
伴随着科技的越来越发达移动互联网也随即飞速的发展起来,手机用户的规模迅速壮大,中国移动获得了机遇同时也正面临着挑战。稳定客户是移动企业提高竞争力的关键。基于C4.5算法对移动手机用户的业务使用情况和客户流量消费进行数据分析,找到影响手机用户使用情况的因素以及这些从这些因素反映出来的相关问题。利用基于C4.5算法易于理解,准确率较高的特点,分析出手机客户使用某方面的概率。论文在传统的C4.5算法缺陷及其论证上,借鉴其他改进算法,通过实验证明,该改进算法可以更为准确的来对用户的业务使用情况和客户流量消费,进而挖掘出更多的用户。
With the development of more and more advanced science and technology,the mobile Internet has rapidly developed.The scale of mobile phone users is rapidly growing,china Mobile has gained opportunities as well as challenges.Stabilizing customers is the key to improving the competitiveness of mobile enterprises.Based on C4.5 algorithm for mobile phone users business usage and customer traffic consumption data analysis the factors that affect the usage of mobile phone users and these related issues reflected from these factors are found.Using the C4.5 algorithm is easy to understand,high accuracy,analysis of mobile phone customers to use a certain aspect of the probability.In this paper,the traditional C4.5 algorithm flaw and its argument,other improved algorithms are learned,experiments show that the improved algorithm can be more accurate to the user's business usage and customer traffic consumption,and then dig out more users.
作者
刘欢
苏勇
LIU Huan;SU Yong(School of computer,Jiangsu University of science and Technology,Zhenjiang 212003)
出处
《计算机与数字工程》
2019年第8期2090-2093,共4页
Computer & Digital Engineering
关键词
C4.5算法
移动客户流量消费
移动手机客户
移动客户预测
C4.5 algorithm
mobile customer traffic consumption
mobile phone customers
mobile customer forecast
