高校公众号平台创新思想政治教育实效性研究

Research on the Effectiveness of Ideological and Political Education Based on Colleges WeChat Public Platform

新媒体公众号对高校创新思想政治教育有着至关重要的作用。当前高校通过官方微信公众号开展思想政治教育必须从打造矩阵平台占领舆论阵地、成立专业团队厘清认知盲点、强调模式转型实现资源整合、贴近学生需求坚持内容为王四个方面有针对性地进行全面创新思想政治教育工作的实效性。

As the representative of the current new media,the WeChat Public Platform plays a vital role in the innovative ideological and political education of colleges and universities.The article takes the necessity of the combination of the WeChat Public Platform and political education as the entry point,and analyzes the current situation of universities carrying out political education through the official WeChat Public Platform.According to its existing problems,this article tries to give targeted advices from four different aspects:to occupy the public opinion position through the creation of the matrix platform,to establish professional teams to clarify the blind spots of cognition,to emphasize the mode transformation to achieve resource integration,to close to the needs of students and put the content in the first priority.These advices could comprehensively enhance the effectiveness of university's carrying out ideological and political education through the WeChat Public Platform.