高端装备制造企业复杂产品系统竞争优势形成机理研究

ComplexResearch on the Formation Mechanism of Competitive Advantages of Complex Product Systems in High-end Equipment Manufacturing Enterprises

复杂产品系统(CPS)是我国重要的高端装备系统,在如今复杂多变的经济环境下,如何有效地提升CPS的竞争优势成为高端装备制造企业面临的首要问题。价值链与价值网络有深远的理论联系,在价值网络视阈下,高端装备制造企业CPS的竞争优势有其特定的形成机理。CPS特性是形成CPS企业特有价值网络的主要原因,不同企业CPS有其各自独有的价值网络核心环节,进而形成超越同行业对手的竞争优势。此外,企业CPS的价值网络具有动态性,其价值网络核心环节的强度和竞争优势会随外部经济环境的变化而变化。

Complex product system(CPS)is an important high-end equipment system in China.In today’s complex and ever-changing economic environment,how to effectively improve the competitive advantage of CPS has become the primary concern of high-end equipment manufacturers.Therefore,this paper sorts out the relevant literature,expounds the theoretical connection between value chain and value network,and studies the formation mechanism of CPS competitive advantage of high-end equipment manufacturing enterprises under the perspective of value network.Taking CSIC and COSCO Group as two typical high-end equipment manufacturing enterprises for a case study,we explored how the two companies’CPS gained competitive advantage in their value network and explained the reasons why the two companies gradually became the benchmark enterprises in the industry.Then the core links of the value networks of the two companies were compared and analyzed,trying to explain the impact of the economic environment on the CPS competitive advantage of the two companies.The research results show that CPS characteristics are the main reason for the formation of CPS enterprise-specific value network.CPS in different companies have their own unique value network core links,which will form a competitive advantage over competitors in the same industry.In addition,the value network of enterprise CPS is dynamic,and the strength and competitive advantage of the core part of its value network will change with the changes of the external economic environment.