摘要
As the 80s-,90s-,and the post-2000s generations become major consumers,the Internet platform has witnessed the success of more companies,and at the same time,has embraced the arrival of Consumption 4.0 in China.In the past,consumers’purchases were determined by a demand economy due to limited resources.Later,with the advancing of economic reforms,consumers were no longer restricted by choices and started to pursue goods of a higher quality.Now we’ve finally come to a stage where diverse needs are satisfied through consumption by means of customization.