供给侧改革视角下广西农产品区域品牌发展研究

Research on Regional Brand Development of Agricultural Products in Guangxi from the Perspective of Supply-side Reform

分析了广西农产品区域品牌发展现状及存在的问题,提出通过对广西农产品区域品牌进行有效管理,利用互联网信息技术,发挥政府的积极作用,引导龙头企业利用区域农产品品牌的公益性,实现精准管理、精准供给、精准推送,有效适应消费升级后对区域品牌农产品的需求,促进广西农业产业发展。

The paper analyzed the status quo and existing problems of regional brand development of agricultural products in Guangxi,proposed to effectively manage the regional brand of agricultural products in Guangxi,using Internet information technology,giving full play to the positive role of the government,guiding leading enterprises to make use of the public welfare of regional brand agricultural products to achieve precise management,precise supply and precise push,effectively adapt to the demand for regional brand agricultural products after consumption upgrade,and promote the development of agricultural industry in Guangxi.