提升农村物流“最后一公里”配送质量的模式研究

A Research on the Model of Improving the Distribution Quality of “the Last Kilometer” of Rural Logistics

“快递配送+超市经营”这种农村快递超市的经营模式,可以在一定程度上改善我国农村物流最后一公里响应速度慢的现状,提高农村居民对农村快递服务的满意程度,促进农村居民的网购欲望。同时,可以借助农村网络电商平台扩大农产品的销售区域和范围,解决农村难买难卖问题,实现农产品和网货的双向流通,从而推动农村经济的发展,提升农村居民的生活幸福度。

“Express Distribution+Supermarket Management”is an operation mode of rural express supermarket,which can improve the slow response speed of the last kilometer of rural logistics in China,increase the satisfaction degree of rural residents to rural express service,and promote their desire for online shopping.At the same time,rural e-commerce platform should be used to expand the sales area and scope of agricultural products,solve the problem of difficult purchase and difficult sale in rural areas and realize the two-way circulation of agricultural products and net goods,so as to promote the development of rural economy and enhance the well-being of rural residents.