大学生对跨境电商培训需求及影响因素分析——以福建农林大学国贸专业为例

An Analysis of College Students’ Demand for Cross-border E-Commerce Business Training Content——Taking the International Trade Major of Fujian Agriculture and Forestry University as an Example

跨境电商行业迅速崛起使得培养跨境电商人才刻不容缓。以福建农林大学跨境电商校内实训基地为例,基于189个样本的调查,分析国贸专业学生对跨境电商培训内容的需求,探究实训基地培训内容及形式设置存在的问题。研究发现,学生对跨境电商了解程度低,实训基地存在培训内容吸引力不足等问题,在此基础上,提出引进多种平台,丰富培训内容;调整培训内容,选择适时可用的新教材;定制个性培训内容,提升学生兴趣等措施。

With the development of the Internet and the rapid rise of cross-border e-commerce industry,it is urgent to cultivate talents in cross-border e-commerce.The university-enterprise cooperative training base is an important place for college education to carry out practical teaching and improve the ability of students to innovate and start their own business.Based on the case of the cross border e-commerce training base in Fujian Agriculture and Forestry University,this paper makes a questionnaire survey on the training requirements of students.And based on data collected,this paper analyses the demands of students on cross-border e-commerce training,and pointed out reasons that influence their demands.Furthermore,this paper puts forward the construction of the practice training content system of the practical training base:to build up a double-professional teacher team,set up grading training system and so on.