居民牛肉消费行为影响因素研究——以河北省1277位消费者调查为例

The Influencing Factors of Residents’ Beef Consumption Behavior: A Case Study of 1277 Consumers in Hebei Province

通过对河北省1322位牛肉消费者的抽样调查,将影响牛肉消费行为因素分为消费者基本特征、居民消费特征和营销要素3个维度,运用二元Logistic回归模型对此进行分析,结果表明居民的收入、性别、年龄、何时购买、牛肉的安全性、色泽等因素极大地影响着河北省居民的牛肉消费行为。在此基础上,对河北省政府和肉牛产业分别提出了相关建议。

Based on a survey of 1322 beef consumers in Hebei,using the binary logistic regression model,this study categorized the factors affecting the beef consumption behavior into three dimensions:basic characteristics of consumers,residents'consumption characteristics and marketing elements.The results show that residents'income,gender,age,time of buying,beef safety,and beef color greatly affect the beef consumption behavior of residents in Hebei Province.On this basis,relevant recommendations were put forward for the government of Hebei Province and the beef cattle industry.