重庆美食旅游发展现状及提升路径探析

Analysis on Development Status and Improvement Path of Chongqing Cuisine Tourism

美食旅游作为具有地域性、文化性、体验性特点的一种新形式,可以增强旅游目的地的吸引力、增强经济效益、完善产品供给、丰富旅游文化。重庆发展美食旅游具有得天独厚的优势,可通过增强美食旅游的体验感、注重美食线路的设计、美食手信的改革、借鉴枇杷园模式、赋予美食文化内涵的建设途径,使重庆美食旅游提升档次,扩大重庆城市知名度和美誉度。

As a new form with regional,cultural and experiential characteristics,cuisine tourism could make the tourist destination more attractable,increase economic benefits,improve product supply and enrich tourism culture.Chongqing has unique advantages in developing cuisine tourism.Cuisine tourism could be developed by strengthening the experience of cuisine tourism,focusing on the design of cuisine route,reforming cuisine souvenir,and drawing on experience from Loquat Garden pattern and endowing the cuisine with cultural connotations.In doing so,the level of Chongqing cuisine tourism could be improved and Chongqing’s popularity and reputation could be extended.