广西中小跨境电商企业的跨境物流策略选择——基于桂粤两地跨境电商物流比较

Selection of Cross-Border Logistics Strategies for Small and Medium-Sized Cross-Border E-Commerce Enterprises in Guangxi: Based on the Cross-Border E-commerce Logistics Comparison between Guangxi and Shenzhen

广西的跨境电子商务起步较晚,现代物流体系发展滞后,导致广西跨境电子商务企业物流成本高、效率低,在国际市场的激烈竞争中处于不利地位,限制了广西跨境电子商务的长远健康发展。以广东深圳L公司在eBay平台店铺经营的某款手机壳为例,对比该款手机壳从广西南宁以及广东深圳发货的跨境物流,发现广西跨境物流存在费用高、基础设施不完善、缺乏第三方物流提供专业服务等问题,从建立跨境电子商务企业物流战略联盟、租赁或自营海外仓库、联合建立产业园等三个方面提出广西中小跨境电商企业的跨境物流策略选择。

The cross-border e-commerce in Guangxi started late,and the modern logistics system lags behind,which leads to the high cost and low efficiency of cross-border e-commerce enterprises in Guangxi,and puts them at a disadvantage in the fierce competition in the international market,restricting the long-term healthy development of cross-border e-commerce in Guangxi.By taking Shenzhen L company’s phone shells on the eBay as an example,the problems of Guangxi cross-border logistics are found,such as the high cost of crossborder logistics,incomplete infrastructure and lack of professional services provided by the third party logistics by comparing the cross-border logistics of the shells delivered from Nanning and Shenzhen,respectively.Guangxi’s cross-border logistics strategy for small and medium-sized cross-border e-commerce enterprises is finally proposed from three aspects,including building logistics strategy alliance for cross-border e-commerce enterprises,leasing or running overseas warehouse and building industrial park with joint efforts.