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90后女性化妆品消费特征分析

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摘要 如今的世纪,被称之为“她”的世纪,越来越多的商家将90后女性消费者作为主要营销对象,在如今的世界经济中,90后消费者占据着其中很大一部分比例。针对90后消费者的兴趣爱好、消费行为来制定营销策略,能够提高商家的经营能力。实践显示,影响90后消费者购买行为不仅是单一的购买活动,而是由多种作用影响的复杂行为。
作者 范颖
出处 《湖北农机化》 2019年第16期139-140,共2页
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