融合式管理模式的探索与发展

The Exploration and Development of the Converged Management Mode

2004年,联想公司以12.5亿美元并购了IBM公司的PC及笔记本的全球业务后,树立了“联想不是并购甚至消灭IBM品牌,而是联想加入IBM的PC阵容”的品牌理念,确立了“学习IBM管理经验,加速新联想国际化战略”的管理理念,新联想(Lenovo)融合了IBM和原联想公司的优秀管理方式,实现了品牌战略和销售业绩的双赢,这种管理模式就是当今商业合作和企业并购中的一种新的管理模式——融合式管理。

In 2004,Lenovo acquired IBM's global PC and notebook business for$1.25 billion.Lenovo established the brand concept of "Lenovo is not merging or even eliminating IBM brand,but joining IBM's PC team",and established the management concept of"learning IBM's management experience,accelerating the internationalization strategy of new Lenovo".Lenovo combines the excellent management methods of IBM and Lenovo,realizes the win-win of brand strategy and sales performance.This management mode is a new management mode in today's business cooperation and enterprise merger and acquisition—converged management.