战略导向对企业资源拼凑的影响:环境竞争性的调节作用

The Influence of Strategic Orientation on Firm Resource Bricolage: the Moderating Effects of Environmental Competitiveness

以战略导向和资源拼凑理论为基础,探讨战略导向对企业资源拼凑的内在作用机制,分析了环境竞争性对二者关系的调节作用。以长三角地区218家企业为研究样本,构建回归模型对假设进行验证。结果显示:技术导向负向影响资源拼凑行为,市场导向正向显著影响资源拼凑行为,技术导向和市场导向的交互项正向影响资源拼凑行为;经营环境的竞争性程度越高,技术导向越不利于资源拼凑行为,而市场导向则显著促进资源拼凑行为。

Based on the theory of strategic orientation and resource bricolage,This paper discusses the internal mechanism of strategic orientation on resource bricolage,analyzes the moderating effect of environmental competition on the relationship between them.The empirical study of 218 enterprises in the Yangtze river delta region as research samples,a regression model is constructed to verify the hypothesis.The results show that technology orientation negatively affects resource bricolage behavior,market orientation positively significantly affects resource bricolage behavior,and the interaction between technology orientation and market orientation positively affects resource bricolage behavior.In a highly competitive environment,technology orientation is not conducive to resource bricolage,while market orientation significantly promotes resource bricolage.