粤港澳大湾区邮轮旅游发展研究

Study on the Cruise Tourism Development of Guangdong-Hong Kong-Macao Greater Bay Area

发展广州、深圳、香港等几个地区的邮轮旅游经济是建设"9+2"世界级城市群旅游协同发展互利合作的重要手段。为了研究粤港澳大湾区邮轮旅游发展状况,本文分析了大湾区邮轮旅游市场发展的三个历程,发现粤港澳大湾区的邮轮市场在2016年已经进入了发展期。随着"国际邮轮港建设"在《粤港澳大湾区发展规划纲要》中被提出,大湾区邮轮旅游迎来重大机遇,但广深港三地的四个邮轮母港群之间的融合发展成了一个新的挑战。在大湾区邮轮市场特色不明显、港口众多的情况下,发展邮轮旅游需要建立邮轮港口竞合机制、创新产品分销渠道和发展邮轮旅游新模式。

To coordinate the development and achieve mutually beneficial cooperation,the development of economy of cruise tourism in Guangzhou,Shenzhen and Hong Kong has become an important means to build a"9+2"city cluster.In order to study the development of cruise tourism in Guangdong-Hong Kong-Macao Greater Bay Area,this paper identifies development stage of cruise tourism market in China and Greater Bay Area,and draws the conclusion that the cruise tourism market in Greater Bay Area has entered a new period of development since 2016.Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area came out,which put forward the conception of"Construction of an International Cruise Port"and gave a boost of cruise tourism.However,the integration of the four cruise ports in Guangzhou,Shenzhen and Hong Kong has become a new challenge.Under the circumstance that the features of the cruise market in Greater Bay Area are not obvious and there are many ports,it’s essential to build a competition and cooperation mechanism among cruise ports,innovate distribution channels and create a sustainable cruise tourism model.