市场营销专业案例教学方法的探讨与研究——以青岛科技大学高密校区为例

Exploration and Research on Case Teaching Method for the Marketing Major: Taking Gaomi Campus of Qingdao University of Science and Technology as an Example

案例教学方法是市场营销学教学中行之有效的方法之一。本文以青岛科技大学高密校区为例,运用抽样统计方法,对市场营销学课程中存在的问题进行分析,并提出行之有效的解决方案。

Case teaching method is one of the most effective methods in marketing teaching.Taking Gaomi Campus of Qingdao University of Science and Technology as an example,using sampling statistics,the problems existing in the course of marketing are analyzed,and effective solutions to the problems are put forward.