利益相关者视角下企业社会责任与战略机会的博弈模型研究

Research on Game model of corporate social responsibility and strategic opportunities from the perspective of stakeholders

作为企业文化和义务行为的一种体现,企业社会责任已经成为选择战略性合作伙伴的一项重要考察内容,履行社会责任不仅能够提升企业自身形象,也能给企业发展创造更多的合作机会。本文从利益相关者角度出发,分析了履行社会责任对利益相关者的间接互惠关系,建立了基于利益相关者的战略机会创造模型,并对模型进行了求解。以阿里巴巴集团为案例,对模型推论结果进行了论证。

As a manifestation of corporate culture and obligations,corporate social responsibility has become an important research content of strategic partner,fulfilling social responsibility can not only enhance the corporate image,but also create more opportunities for business development.From the perspective of stakeholders,the relationship between the social responsibility of the stakeholders is analyzed,the model of corporate social responsibility and corporate strategic opportunities are established,and the model is solved.Taking Alibaba Group as an example,the results of the inference of the model are demonstrated.