政策营销、政策执行与精准扶贫政策满意度

Policy Marketing、Policy Implementation and Poverty Alleviation Policy Satisfaction

基于全国九大连片贫困地区的农户微观调研数据,运用有序Probit模型,分别考察了多元化精准扶贫的政策营销与政策执行对贫困地区农户政策满意度的影响。研究发现:(1)精准扶贫的政策营销能够有效帮助贫困地区农户深入理解相关扶贫政策并提升其政策满意度;(2)精准扶贫政策的精准执行亦是农户政策满意度的另一个重要促增因素,具体体现在精准识别、“五个一批”等多元化扶贫政策的实施以及贫困退出机制等三方面;(3)总的看来,贫困地区农户对精准扶贫政策基本满意,而精准扶贫的政策营销与政策执行对不同群体的政策满意度影响具有异质性。

This article examines the impact of policy marketing and policy implementation on the policy satisfaction of farmers in poverty-stricken areas by using the micro-survey data of rural households in the nine poverty-stricken areas in China in 2016 with 2649 samples.The empirical research found that:(1)Policy marketing can effectively help rural households in poverty-stricken areas to understand deeply relevant poverty alleviation policies and enhance their policy satisfaction.(2)The accurate implementation of poverty alleviation policies is also another important factor in enhancing farmers'policy satisfaction.It reflected in three aspects:the accurate identification of poverty households,the implementation of multiple poverty alleviation policies such as“Five types of poverty reduction policies”,and the poverty exit mechanism.(3)Overall,farmers in poverty-stricken areas are basically satisfied with precision poverty reduction policies,and the policy marketing and policy implementation of precision poverty reduction policies have a heterogeneous effect on the policy satisfacti on of different groups.