商标反向混淆侵权实证分析

Empirical analysis of reverse confusion in trademark infringement

商标反向混淆作为商标侵权行为的一种表现形式,它在概念、认定标准上与正向混淆存在较大差别,无法依据以往的商标侵权思维进行分析。商标反向混淆侵权的认定需要引入社会热点事件,不断推动认定标准要素的发展及完善,进而形成全面且稳定的认定标准。在具体司法实践中,法院应遵循判定的逻辑顺序,在现有的认定标准要素中选取适宜要素进行分析判断,秉承法律与个案灵活结合的原则处理案件,从而更好地规制商标反向混淆侵权,提高判决结果的科学性及合理性。

Trademark reverse confusion as a form of trademark infringement is different from forward confusion in concepts and recognition standards,which makes it impossible to judge according to previous trademark infringement thinking.The judgment of the reverse confusion in trademark infringement needs to introduce social hot events,and promote the development and completion of the elements of the judgment criteria,thus forming comprehensive and stable judgment criteria.In specific judicial practice,courts should follow the logical order of judgment,select appropriate elements in the existing judgment criteria for analysis and judgment,and deal with legal cases by adhering to the principle of flexible combination of law and case characteristics,so as to better regulate reverse confusion in trademark infringement and make verdicts more scientific and rational.