突发事件舆情引导中的新闻真实性建设

Intensification of Construction of News Authenticity in the Public Opinion Guidance for Emergencies

新闻传播活动中,社会舆论监控与引导承载着重要的社会功能。场域理论认为:因突发事件舆情引导组成的传播场,是特殊主体和一般主体对异化的社会事件和社会关系的语义交换的空间。新闻真实性在突发事件舆情引导(动态的传播场域)中具有核心价值,信息传播主体通过行为层面和心理层面上围绕“新闻真实性”的博弈和共建,让社会以更小的代价在更大范围和更深程度上实现协商和沟通。

In news communication,the social public opinion supervision and guidance carry important social functions.Field theory holds that the communication field consisting of the public opinion guidance for emergencies represents the space where special subjects make semantic exchange of dissimilated social events and social relations with general subjects.News authenticity in the public opinion guidance for emergencies has its core values.News communication subjects strive for wider-range and deeper-degree social negotiation and communication at smaller cost through revolving game and co-development of news authenticity both behaviorally and psychologically.