榜样对青少年公益行为的内隐启动

Implicit start of model for youth’s public welfare behavior

目的:探测榜样作用对青少年公益行为的影响。方法:以高中生为被试,采用启动范式的现场实验法,设计三个实验。结果:榜样行为对青少年的公益行为(捐款)有显著影响;不同的榜样样例(公益榜样样例/非公益榜样样例)对青少年公益行为有显著影响;公益正性类别启动对随后的捐款意愿具有促进作用。结论:榜样启动对青少年公益行为具有显著影响。这一结果对于了解青少年公益行为的内隐启动具有现实意义。

Objective:To explore the influence of role models on youth s public welfare behavior.Methods:Three experiments were designed with high school students as subjects,using the field experiment method of priming paradigm.Results:Model behavior had a significant impact on youth's public welfare behavior(donation);different models(public welfare model/non-public welfare model)had a significant impact on youth s public welfare behavior;the initiation of positive public welfare category had a positive effect on the subsequent willingness to donate.Conclusions:Model initiation has a significant impact on youth's public welfare behavior.This result has practical significance for understanding the implicit initiation of adolescent public welfare behavior.