基于社交媒体的电影网络传播影响力分析——以新浪微博为例

Analysis of the Influence of Film Network Communication Based on Social Media——Take Sina Weibo for Example

在互联网快速发展的背景下,社交媒体逐渐成为网络用户获取信息、发布观点的主要平台。社交媒体用户量大、用户自发传播的特性,给予电影传播一个良好的途径和方法。本文基于社交网络中用户发布的内容和用户的影响力,综合多种影响因素,将电影的生命周期分为电影导入期、成长期、成熟期和衰退期,根据电影生命周期中不同阶段的特点,详细分析电影在社交媒体中的网络传播力及影响力,并建立基于社交媒体的电影网络传播影响力评价体系。

In the context of the rapid development of the Internet,social media has gradually become the main platform for online us-ers to obtain information and release opinions.Social media has the characteristics that the large count of users and their spontaneous transmission give a good way and method for film communication.Based on the content published by users in the social network and the influence of users,this paper combines various influencing factors to divide the life cycle of the movie into the movie introduction period,growth period,maturity period and recession period,according to the characteristics of different stages in the film life cycle.It analyzes the online communication power and influence of movies in social media in detail,and establishes a system for evaluating the influence of film network communication based on social media.