OTS视角下旅游电子商务人才需求分析

Analysis on the Demand of Tourism E-commerce Talents from the Perspective of OTS

随着互联网时代的到来,智慧旅游发展已成为行业的必然趋势,由此也引发了行业对于旅游电子商务人才的大量需求。OTS视角下旅游从业人员不仅要掌握行业相关专业理论知识,还需要对网络技术、大数据分析以及企业电子商务运作有所了解,同时还需要兼具企业资源管理与市场营销等相关知识与能力。

With the arrival of the Internet age,the development of intelligent tourism has become an inevitable trend in the industry,which has also triggered a large number of tourism E-commerce talents demand.From the perspective of OTS,tourism practitioners should not only need to master industry-related professional theoretical knowledge,but also need to get network technology,big data analysis theory,and enterprise e-commerce operations.At the same time,they also need to combine relevant knowledge and have the ability of resource management and marketing.