创新应用型电子商务专业人才培养模式改革研究

A Study on the Reform of the Training Mode for Innovative Applied Undergraduates Majoring in E-commerce

培养应用型、复合型、创新型高素质电子商务人才是当前我国高校教育改革面临的课题。教育的市场化和人才的市场化,作为培养电子商务人才的本科教育,也需要从如何应对人才市场的变化和如何培养人才以满足市场需求的角度来探讨电子商务教学的改革。本文以“地方性、应用型”的高校定位为出发点,结合当地陶瓷企业对电子商务人才的需求,对如何培养创新应用型电商人才进行了大力的探索,在教学中采用电子商务竞赛的方式,驱动校企合作,提出新时代电子商务人才培养实践教学的新模式。

To cultivate innovative,applied and inter-disciplinary e-commerce talents of high quality is an important task that our country's colleges and universities have to take.As part of the undergraduate education of cultivating e-commerce talents,the reform of e-commerce teaching should be discussed from the perspective of how to deal with the changes of the talent market and how to cultivate talents to meet the market demand.This paper,taking the"regional and application-oriented"school-running characteristics of our school(Jingdezhen University)as the starting point,analyses the demand of local ceramic enterprises for e-commerce talents,and makes a vigorous exploration on how to cultivate innovative applied e-commerce talents.The author proposes that,in the teaching,e-commerce competition should be adopted to drive school-enterprise cooperation to encourage innovation and entrepreneurship,and put forward a new mode of e-commerce personnel training and practical teaching in the new era.