论“汉语桥”世界大学生中文比赛在中国文化软实力构建中的价值

On the Value of the "Chinese Bridge" for Chinese Students in the Construction of Chinese Cultural Soft Power

随着中国综合国力的增强和国际地位的提高,世界各国了解中国的愿望也日益强烈,中国需要通过推广汉语和中华文化来促进国际社会对中国的理解,提升中国的影响力,而这是构建中国文化软实力的重要内容。“汉语桥”世界大学生中文比赛是由国家汉办主办的大型国际汉语比赛项目,在世界范围内产生了深远影响,成为各国青年学生学习汉语、了解中国的重要窗口,并且成为各国爱好汉语言文化的青年学生心灵沟通之桥。汉语是世界上最古老、最优美的语言之一,是中华文化的重要象征符号,而作为最权威的汉语推广品牌之一,“汉语桥”世界大学生中文比赛无疑是构建中国文化软实力的重要方式。

With the enhancement of China's comprehensive national strength and international status,countries around the world have an increasingly strong desire to understand China.China needs to promote the international community's understanding of China and enhance China's influence by promoting Chinese language and culture,which is an important part of building China's cultural soft power.As a large-scale international Chinese language competition sponsored by Chinese Language Office,the Chinese Bridge Chinese proficiency competition for foreign college students has exerted a far-reaching influence in the world,becoming an important window for young students from various countries to learn Chinese and understand China,and a bridge for young students who love Chinese language and culture to communicate with each other.Chinese is one of the oldest and most beautiful languages in the world and an important symbol of Chinese culture.As one of the most authoritative Chinese promotion brands,the Chinese Bridge Chinese proficiency competition for foreign college students is undoubtedly an important way to build Chinese cultural soft power.