创新创业能力导向的微信营销课程实践教学体系构建

微信营销是高职电子商务、移动商务专业中一门实践性较强的专业课程。微信营销课程教学团队在专业课程教学过程加入创新创业教育,提升学生的创新思维能力,提高创业实践能力,同时在实际授课过程中将理论知识传授、专业技能培养与职业道德教育、价值理念教育相结合,构建出了一种新型的教学模式和实践教学体系,供高职院校相关专业教师在专业教育中融入创新创业教育提供参考和借鉴。

WeChat marketing is a practical,professional course in the major of e-commerce and mobile commerce in vocational colleges.The teaching team of WeChat marketing course has added innovation and entrepreneurship education in the teaching of professional courses,so as to enhance students'innovative thinking ability and improve their entrepreneurial practice ability.At the same time,in the process of practical teaching,we combine the teaching of theoretical knowledge and professional skills with professional ethics education;and we value education in order to construct a new teaching model and practical teaching system.The purpose of this paper is to provide reference for relevant professional teachers at vocational colleges to integrate innovation and entrepreneurship education into professional education.