浅谈融媒体时代国有企业新闻舆论工作的发展

Discussion on the development of news and public opinion in state-owned enterprises in the age of convergence media

近几年,随着互联网技术的迅猛发展,以网络、移动终端为代表的新兴媒体发展如火如荼,新闻舆论工作转型创新,实现媒体融合发展,已成为国企一项亟待研讨的现实课题。通过分析国有企业新闻舆论工作现状,提出了基于融媒体时代背景下新闻舆论工作发展要素及策略,转变观念,提高认识,深刻意识到推动媒体融合发展的必要性;创新思维、求新求变,筑牢企业新闻舆论主阵地;加快人才转型升级,打造一支与企业发展相匹配的通讯员队伍。

In recent years,with the rapid development of Internet technology,the development of new media represented by network and mobile terminal is in full swing.The transformation and innovation of news and public opinion work and the realization of media convergence and development have become a realistic topic to be discussed urgently by state-owned enterprises.Based on the analysis of the present situation of news and public opinion work in state-owned enterprises,this paper puts forward the development elements and strategies of news and public opinion work under the background of the era of convergence media,namely,changing ideas,innovating thinking,accelerating the transformation and upgrading of talents,and building a team of correspondents matching the development of enterprises.