新型职业农民持续经营意愿的影响因素及其层次结构——基于河南省调查数据的分析

Factors affecting new professional farmers’ willingness of continuous operation and its hierarchy: Based on research empirical analysis in Henan province

基于河南省585份新型职业农民问卷调查数据,运用Logit模型分析新型职业农民持续经营意愿的影响因素,并利用ISM模型解析各影响因素间的关系和层级结构,结果表明:新型职业农民受教育程度、职业兴趣、职业信心、职业韧性、风险态度、代际传递意愿、技术获取、政府支持、社会保障以及市场预期10个因素对其持续经营意愿有显著影响。其中,职业韧性和代际传递意愿是表层直接因素,风险态度、职业信心、技术获取和社会保障是中层间接因素,职业兴趣、市场预期、政府支持和受教育程度是深层根源因素。

Based on 585 questionnaires of new-type professional farmers in Henan province,this paper uses Logit model to analyze the influencing factors of sustainable management intention of new-type professional farmers,and uses ISM model to analyze the relationship and hierarchical structure among the influencing factors.The results showed that ten factors,such as education level,vocational interest,vocational confidence,vocational resilience,risk attitude,willingness to transfer between generations,technology acquisition,government support,social security and market expectation,have significant effects on the willingness to continue operation of new-type professional farmers.Among them,career resilience and intergenerational willingness to pass on are the direct factors at the surface.Risk attitude,career confidence,technology acquisition and social security are the indirect factors at the middle level.Career interest,market expectation,government support and education level are the deep-rooted factors.