农村公共文化服务的结构转型:从“城市文化下乡”到“乡村文化振兴”

Structural Transformation of Rural Public Cultural Services: From “Giving Urban Culture to the Countryside Directly” to “Revitalized Local Rural Culture”

乡村文化振兴是时代赋予农村公共文化服务体系的价值导向。农村公共文化结构转型,既是乡村振兴背景下农村公共文化服务内容、机制、模式的重构,也是具有批判、导向、整合功能的新型农村价值观念、行为规范、道德标准的成型过程。具体而言,乡村文化振兴是以文化内生性激发文化自觉,重构文化认同,促进文化自信,实现文化“乐民、育民、富民”的战略任务,是以重塑乡村文化振兴的价值理念为突破口,提升农村公共文化服务供给端对需求端的适应性,推动优秀传统文化的“传承—创新”,促进农村公共文化服务内容“开放—融合”,实现农村公共文化服务的“提效—增能”的系统工程。其重点在于突破公共文化服务内容空洞、服务机制空转的困境,全面提升农村公共文化服务治理质量与治理能力,并重构农村社会认同,促进城乡文化融合,助力乡村振兴。

The revitalization of rural culture is the value orientation given to the rural public cultural service system by the times.The transformation of rural public cultural structure is,in the final analysis,the transformation of rural development.It is not only the reconstruction of rural public cultural service content,mechanism and mode under the background of rural revitalization,but also the molding process of new rural values,behavioral norms and morals.Specifically,the revitalization of rural culture is based on the cultural endogenous stimulating cultural consciousness,reconstructing cultural identity to promote cultural self-confidence,realizing the strategic task of“entertaining people,educating the people and enriching the people”,and is based on the value concept of reshaping the rejuvenation of rural culture,improving the adaptability of the supply side of rural public cultural services to the demand side,promoting the“inheritance-innovation”of excellent traditional culture,advancing the“open-integration”of rural public cultural service content,and realizing the“effectiveness-enhancing energy”of rural public cultural services.The focus is to break through the dilemma of public cultural service content emptying and service mechanism idling,comprehensively improve the quality and governance capacity of rural public cultural services governance,and reconstruct rural social identity,promote urban and rural cultural integration,and help rural revitalization.