手机媒体开展高校思想政治教育的SWOT分析

SWOT Analysis of Ideological and Political Education Carried outby Mobile Media in Colleges and Universities

随着移动通讯技术的迅速发展以及智能手机的普及,手机作为一种全新的媒体形式正日益渗透到大学生的学习和生活之中,深刻地影响着他们的学习、生活和交往方式。对手机媒体思想政治教育进行SWOT分析,研究其优势、劣势、机遇和挑战,探求提高手机媒体思想政治教育效能的方法,以实现高校思政教育目标。

With the rapid development of mobile communication technology and the popularity of smart phones,mobile phones,as a brand new media form,is increasingly penetrating into the study and life of college students,profoundly affecting their way of study,life and communication.SWOT analysis is carried out on ideological and political education of mobile media,to study its advantages,disadvantages,opportunities and challenges,and to explore ways to improve the effectiveness of ideological and political education of mobile media,so as to achieve the goal of ideological and political education in colleges and universities.