新形势下饭店客房产品升级与个性化发展问题研究

Research on the Upgrading and Individualized Development of Hotel Room Products under the New Situation

随着人们生活水平的提高,使其越来越注重追求精神生活,无论是出差还是旅游,对酒店的档次、细节服务的要求也越来越高,饭店客房产品的升级及进行个性化的发展势在必行。本文通过统计途牛网、艺龙网这两个网络平台上客人对饭店客房的评价,过滤出目前饭店客房存在的问题,并有针对性地提出饭店客房产品升级与个性化发展的可行措施,希望通过本文对客房产品初步探讨,能对客房的发展起到一定的促进作用。

With the improvement of the living standard,people pay more and more attention to the pursuit of spiritual life.Whether going on a business trip or going travelling,the requirements for the hotel's grade and detailed services are also higher and higher.It is imperative to upgrade the hotel's room products and carry out individualized development.This paper filters out the existing problems of hotel rooms by statistics of the evaluation of guests on the two network platforms,respectively Tuniu and Yilong.It also puts forward some feasible measures to upgrade and personalize the hotel room products.It is hoped that through the preliminary discussion of the hotel room products,the development of the hotel rooms can be achieved.