网络自媒体背景下高校思想政治教育新特征的研究

Research on the New Characteristics of Ideological and Political Education in Colleges under the Background of Network Self-media

自媒体具有互动性、个性化、自主性的特点,给高校思想政治教育带来积极影响;而碎片化、去中心化、泛娱乐化的自媒体传播信息方式,给高校思想政治教育带来一定程度上消极影响。网络自媒体环境影响下,加强思想政治理论课建设、培育浓郁校园网络文化;突出自媒体平台建设,提高思想政治教育的渗透力;完善思想政治教育队伍建设,提升思想政治教育的生命力。

Self-media has the characteristics of interaction,individuality and autonomy,which has a positive impact on Ideological and political education in Colleges,while fragmentation,decentralization and pan-entertainment of self-Media dissemination of information have a negative impact on Ideological and political education in Colleges to a certain extent.Under the influence of network self-Media environment,we should strengthen the construction of Ideological and political theory course,cultivate strong campus network culture,highlight the construction of self-Media platform,improve the penetration of Ideological and political education,improve the construction of Ideological and political education teams,and enhance the vitality of Ideological and political education.