新媒体对高校意识形态建设的影响及其对策

The Influence of New Media on Ideological Construction in Universities and Countermeasures

从新媒体视角审视新媒体与高校意识形态之间的关系,认为新媒体对高校意识形态建设有正面和负面的双重 影响;而“媒体暴力”、传播者的功能及师生的综合素质是造成高校意识形态负面影响的根源。为此必须重塑传播者的地 位、发挥校园文化的作用、重视师生思想发展,借以消除新媒体对高校意识形态建设的负面影响,促进高校意识形态建设。

Examining closely the relationship between the new media and university ideologies from the perspective of the new media, it is concluded that the new media has dual influences of both positive and negative on the ideological constructions of universities, while the“ media violence”,the functions of ideological communicators and the comprehensive qualities of college teachers and students are the roots of the negative influence of university ideologies. Thus, the status of communicators must be reshaped. It is necessary to give full play to the role of campus culture and attach importance to the development of teachers and students’thoughts to eliminate the negative influence of the new media on ideological constructions in universities.