我国民族传统体育文化软实力评价的实证研究

An Empirical Study on the Soft Power Evaluation of Chinese Traditional Sports Culture

民族传统体育是我国体育软实力的重要组成部分,对增强国民身体素质有着非常重要的影响.我国民族传统体育文化整体仍处于较低水平,民族传统体育文化的发展依然任重而道远.本文立足增强国家文化软实力的背景,通过对学术界有关文化软实力研究成果的总结,构建我国民族传统体育文化软实力评价指标体系.实证研究结果表明,在民族传统体育文化软实力评价的一级指标体系中,文化吸引力和文化传播力权重系数较大,说明其对民族传统体育文化软实力评价有较高的贡献度.二级指标体系中文化交流、媒体传播和文化展示所占权重较大,可作为今后民族传统体育文化的重点发展方向,为提高我国民族传统体育文化软实力提供重要参考.

National traditional sports is an important part of China’s sports soft power,which has a very important impact on enhancing the national physical quality.China’s national traditional sports culture is still at a low level and the development of national traditional sports culture is still a long way to go.Based on the background of strengthening the soft power of national culture,this paper summarizes the research results of cultural soft power in academic circles,and constructs the evaluation index system of soft power of national traditional sports culture in our country.Empirical results show that in the primary index system of evaluation of the soft power of national traditional sports culture,the weight coefficient of cultural attraction and cultural communication force is large,which indicates that it has a high contribution to the evaluation of the soft power of national traditional sports culture.The cultural exchange,media communication and cultural display in the secondary index system account for a large weight,which can be used as the key development direction of national traditional sports culture in the future and provide an important reference for improving the soft power of national traditional sports culture in our country.