科技创新背景下互联网健康产业跨界模式研究

Research on the Cross-boundary Model of Internet Health Industry under the Background of Science and Technology Innovation

科技创新背景下,5G时代的到来,众多产业把互联网作为一种新的创业途径和市场开拓方法。以互联网健康的跨界模式为主题,得出四种互联网健康跨界模式,主要结论如下:以“现有企业是否跨出了原产业边界”和“原企业(跨界前的企业)的运营模式是线上还是线下”作为两个分类标准,得到了四种主要的跨界模式,包括:平台式跨界模式、原生式跨界模式、延伸式跨界模式,以及便利式跨界模式。最后,提出了产业跨界模式所蕴涵得管理思维,充分的利用互联网技术进行跨界合作,探索互联网健康跨界商业模式。

In the context of scientific and technological innovation,with the advent of 5G era,many industries have taken the Internet as a new way of entrepreneurship and market development.With crossover of Internet medical model as the theme,draw four mobile medical crossover model,the main conclusions are as follows:in the existing enterprise whether took the original industry boundaries“and”the original enterprise(enterprise)before the crossover operation mode is online or offline“as two classification criteria,the four main types of crossover model,including:platform across borders,native type crossover,extended crossover mode,and convenient type of trans boundary mode.Finally,the paper puts forward the management thinking contained in the industrial crossover model,makes full use of Internet technology to conduct cross-border cooperation,and explores the cross-border business model of mobile healthcare.