大数据环境下市场营销的转型研究

Research on the Transformation of Marketing in the Big Data Environment

现代化的网络科技发展带来的大数据发展环境,使得传统的市场营销面临着新的机遇与挑战。阐述了大数据环境下市场营销转型的作用,分析认为大数据环境下企业市场营销面临成本增加、信息泄露、市场疲劳及管理更新等问题,针对这些问题提出了大数据环境下市场营销转型的策略。

The big data development environment brought by the development of modern network science and technology makes the traditional marketing face new opportunities and challenges.This paper expounds the role of marketing transformation under the big data environment,and points out that enterprise marketing under the big data environment is faced with such problems as cost increase,information leakage,market fatigue and management renewal.In view of these problems,it puts forward some strategies for marketing transformation under the big data environment.