典型人物系列报道策划论析——以中国新闻奖获奖作品《走近科学家》为例

Analysis of Planning for Series Reports of Typical Characters —— Taking Getting Close to Scientists, the China News Award-winning Work, as an Example

习近平总书记在全国宣传思想工作会议上强调,广大宣传思想工作者要不断增强“脚力、眼力、脑力、笔力”,不断提升宣传思想工作的传播力、引导力、影响力、凝聚力。《湖南日报》2017年推出的《走近科学家》系列报道,聚焦科技人物事迹,弘扬奉献报国精神,取得了良好的社会反响,成为典型人物报道的一次成功实践,体现出坚持深入基层、创新报道视角、自觉服务大局、不断改进文风的策划思路。面对融媒体时代舆论和意识形态的多元化,典型人物系列报道要以主流声音传播主流价值,不断增强“四力”,围绕主旋律创新新闻报道策划方式,在守正创新中做好典型宣传。

General Secretary Xi Jinping emphasized at the National Conference on Propaganda and Ideological Work that the propaganda and ideological workers should continuously enhance their"power of legs,eyes,brain and writing",and continuously improve the communication,guidance,influence and cohesiveness of propaganda and ideological work.Hunan Daily launched the series reports of Getting Close to Scientists in 2017,which focused on the deeds of scientific and technological figures and promoted the spirit of dedication to the country,and have achieved good social response,become a successful practice of reports on typical people,and reflected the planning idea of adhering to going deep into grassroots,innovating report perspectives,consciously serving the overall interests,and constantly improving the style of writing.In the face of the diversity of public opinions and ideologies in the convergence media age,the series reports on typical characters should communicate the mainstream value with the mainstream voice,continuously enhance the"four forces",innovate the news report planning method around the theme,and do a good job of typical propaganda in integrity and innovation.