新旧媒体融合背景下基于“二次传播”的科技期刊影响力提升实践

Practice of Enhancing Influence of Sci-tech Periodicals Based on“Secondary Dissemination”in Context of Integration of New and Old Media

科技期刊二次传播是新媒体与传统媒体融合发展过程中的产物。目前,国内期刊面临着内部和外部竞争的双重压力,要想提高期刊的影响力,除了在源头上争取更多优秀稿源、提高期刊学术质量外,也应对期刊发表的文章在论文输出上进行多角度、全方位的广泛传播,不断提升期刊的影响力。以《国际检验医学杂志》及新媒体平台为背景,探讨通过直接转载转发、论文包装、知识重组、内容科普化、增强出版、二度创作等途径,将科技期刊上发表的部分学术论文以原文或文字、声音、图形、图像、视频、动画、课件等多种形式,在科技期刊新媒体平台上进行二次传播,以提升期刊影响力,促进刊媒融合发展。

The secondary dissemination of sci-tech periodicals is the product of the integration of new media and traditional media.At present,domestic periodicals are facing the double pressure of internal and external competition.In order to improve the influence of periodicals,In addition to striving for more excellent manuscripts at the source,and improving the academic quality of periodicals,the articles published in the journals should be widely disseminated from various angles and in an all-round way in the output of the papers,and the influence of the journals will continue to be enhanced.Based on the International Journal of Laboratory Medicine and its corresponding new media platform,this paper explores the ways of reprinting and forwarding,paper packaging,knowledge reorganization,content science popularization,enhanced publication and secondary creation,so as to disseminate some academic papers published in sci-tech periodicals on the new media platforms in sci-tech periodicals for the second time in forms of original or text,sound,graphics,images,videos,animation,courseware and others in order to enhance the influence of periodicals and promote the development of integration of periodicals and media.