“刷流量”网络黑灰产业的监管与规制——以司法纠纷解决路径为切入点

Supervision and Regulation of "Fake Flow" Network Black and Grey Industry: Taking the Judicial Dispute Resolution Path as the Breakthrough Point

在互联网注意力经济的背景下,“流量”的经济价值催生了流量欺诈相关的黑灰产业。“刷流量”产业呈现多样态、新颖性和技术复杂性等特点,增加了监管难度。目前的司法实践中,主要通过合同法、反不正当竞争法等路径对“刷流量”行为进行规制。然而,尚存在成文法规定滞后、事实查明困难、举证责任分配欠妥等困境。对“刷流量”行为的规制,在法律适用上,应选取民事、行政、刑事规制的优势路径,并明确民事救济在性质认定、效力认定、赔偿数额确定等方面的法律适用标准;在事实认定上,应充分发挥法院技术调查职能,合理分配举证责任,并且明确技术事实的证明标准。

Under the background of Internet attention economy,the economic value of"users’data flow"gives birth to the black and grey industry related to flow fraud.The"fake flow"industry is characterized by diversity,novelty and technical complexity,which increase the difficulty of supervision.In current judicial practice,the"fake flow"behaviors are regulated mainly through the contract law,anti-unfair competition law and other ways.However,there are still some dilemmas,such as the lagging of related statute,the difficulty of finding out facts and the inappropriateallocation of the burden of proof.As for the regulation of"fake flow"behaviors,from the perspective of the application of law,we should choose the dominant path of civil,executive and criminal regulation,clarifying the standards of the application of law for civil remedies in aspects of the nature determination,validity determination and compensation amount determination.In terms of fact determination,we should make the court in fully function of technical investigation andallocate the burden of proof reasonably and clarify the standard of proof of technical facts.