案例教学体系在“消费者行为学”教学中的构建研究

Research on the Construction of Case Teaching System in the Teaching of "Consumer Behavior" Course

案例教学法作为重要的教学手段,在“消费者行为学”课程中运用普遍,但是存在案例陈旧、案例探讨不够深入且启发性不足、教学沟通形式单一等问题。建议通过建设符合教学有效性的案例库、启发师生对案例的开放性探讨、丰富教学组织形式和运用移动互联教学工具等手段,构建案例教学体系,从而有效地提升课程教学质量。

As an important teaching mind,the case teaching method is widely used in the course of“Consumer Behavior”,but there are problems such as outdated cases,incomplete case study,insufficient inspiration and single form of teaching communication.It is suggested to adopt some ways to improve the teaching quality of the course,such as building an effective case base suitable for teaching,inspiring teachers and students to open up the case study,enriching the teaching organization form and using mobile Internet teaching tools to construct a case teaching system.