汉服的创新与传承研究

Research on the Innovation and Inheritance of Hanfu

汉服的全称是“汉民族传统服饰”,又称汉装、华服,是汉民族的传统服饰,也是中华民族璀璨文明的重要载体。汉服一直以来就受到人们的喜爱,汉服热潮以及电商平台的迅速发展推动了汉服产业的壮大,这其中蕴藏着无限商机。本文结合现代社会的发展,致力于汉服的传承与创新,积极探索汉服的发展之路,以实现传播中国传统文化、激发民族热情、最终实现汉服的文化价值与商业价值的双赢目标。

The full name of Hanfu is“the traditional costumes of the Han nationality”,also known as“Han Zhuang”and“Hua Fu”.It is the traditional costume of the Han people and an important carrier of the Chinese nation's civilization.Hanfu has always been loved by people.The Hanfu craze and the rapid development of the e-commerce platform have promoted the growth of the Hanfu industry.There are boundless business opportunities.Combining with the development of modern society,this essay is devoted to the inheritance and innovation of Hanfu,actively exploring the development path of Hanfu,spreading Chinese traditional culture,inspiring national enthusiasm,and finally achieving the win-win goal of Hanfu's cultural value and commercial value.