大型体育场馆不同服务主体供给产品多样化研究

A study of the diversification of the products provided by different service subjects of big stadiums

大型体育场馆是提供体育服务多样化的主要载体,场馆不同服务主体供给产品的能力水平,直接决定场馆的服务效果。运用公共产品理论,采用文献资料研究、专家访谈、逻辑分析等方法探讨大型体育场馆不同服务主体供给产品多样化问题。研究发现:目前大型体育场馆存在不同服务主体供给产品不够多样、主体职责落实不够自主、主体法规政策执行不够到位、社会监督体系不够健全等问题。通过深入分析这些问题的成因,并结合广东省奥林匹克体育中心具体案例进行研究,提出提升政府管理水平、规划主体供给产品、加强法规制度建设以及完善社会监督体系的对策,以保证大型体育场馆不同服务主体差异化且有效地供给产品。

Big stadiums are the main carriers for providing sports service diversification;the product providing abil-ity of different service subjects of a stadium decides the service effect of the stadium directly.By applying the public product theory,and by using research methods such as literature data study,expert interview and logic analysis,the authors probed into the issue of the diversification of the products provided by different service subjects of big sta-diums,and revealed the following findings:the products provided by different service subjects of big stadiums nowadays are problems such as that the products provided by some subjects are not diversified enough,that subject responsibility implementation is not autonomously enough,that subject regulation and policy execution is not thor-ough enough,and that the social supervision system is not completed enough,etc.By deeply analyzing the causes of these problems,coupled with the specific case of Guangdong Olympic Sports Center,the authors put forward the following solutions in order to ensure the differentiation of and effective product supply by different service subjects of big stadiums:improve the government’s management performance;plan the products supplied by the subjects;strengthen regulation and system construction and perfect the social supervision system.