现代汉字标志设计中的衬形研究

Lining Shape of Modern Chinese Character Logo Design

目的研究与分析汉字标志设计中的衬形,了解衬形的起源、发展及其应用脉络,探讨研究汉字标志形成和发展过程中的装饰元素成因及审美价值。方法从早期汉字实体承载物质入手,分析汉字标志中衬形的成因,梳理不同时期、不同媒介上汉字标志衬形的样式变化,对其特征及发展规律进行分析;针对有代表性衬形样式,结合经典的实际汉字标志设计案例进行形态及应用特征研究,进而分析其形式价值和内涵意义。结论现代汉字标志设计中的衬形起源于早期汉字装饰应用的实体承载物质形态,并在汉字标志设计发展中起到了重要的象征性作用;衬形的使用一方面在汉字标志传达过程中增加了标志整体形态的整合性和象征性,另一方面也是中国古代传统围合观念的平面化体现。

The work aims to research and analyze the lining shape in the design of Chinese character logos,understand the origin,development and application context of lining shape,and explore and study the causes of decorative elements in the formation and development of Chinese character logos and their aesthetic values.The causes of lining shape in the Chinese character logos were analyzed starting from the bearing materials of early Chinese characters and the changes in the patterns of lining shape of Chinese character logos in different periods and on different media were sorted out,thus analyzing their characteristics and development rules.Aiming at the typical lining patterns,the form and application characteristics were studied in combination with the typical cases of Chinese character logo design,and then its form value and connotation significance were analyzed.The lining shape in the design of modern Chinese character logos originates from the entity bearing material form of the early Chinese character decoration application,and plays an important symbolic role in the development of the design of Chinese character logos.On the one hand,the use of lining shape adds the integration and symbolism of overall shape of the logos in the process of conveying the Chinese character logos;on the other hand,it is also the planar embodiment of the traditional concept of enclosure in ancient China.