旅游小城镇利益主体适应性评价——以皖南宏村和汤口镇为例

Evaluationon the Adaptability of Stakeholders in Tourism Small Towns——A Case of Hongcun and Tangkou Towns in South Anhui Province

旅游小城镇是新型城镇化发展的重要方向,相关利益主体面对旅游发展变化的适应情况,一定程度上成为衡量旅游地可持续发展状态的重要表征。文章以皖南国际文化旅游示范区内的汤口镇和宏村镇为案例地,采用潜在类别模型、logistic回归模型和聚类分析,对案例地相关利益主体的适应性进行评价,结果得出:旅游小城镇利益主体适应能力可分为游离式、融入式和沉浸式三种,分别约占41.06%、52.61%、6.33%,沉浸式是最理想的适应结果;旅游小城镇利益主体适应行为主要表现在经济、社会和环境的行为适应以及由此带来的经济、社会和环境的心理适应,经济、社会和环境的适应行为均处于中等水平,而经济心理适应却处于中等偏下,社会和环境心理适应处于中等偏上;游离式、融入式利益主体与沉浸式利益主体在经济增加、社会和谐感知、环保责任意识等方面存在着不同程度的差异,尤其是游离式利益主体还存在着较大的心理失衡。

Tourism towns are an important direction of the development of new urbanization.Facing the changes of tourism development,relevant stakeholders have become an important symbol to measure the sustainable development of tourism destinations to a certain extent.Taking Tangkou Town and Hongcun Town in Southern Anhui International Cultural Tourism Demonstration Zone as examples,this paper evaluates the adaptability of relevant stakeholders in the case by using potential category model,logistic regression model and cluster analysis.The results show that the adaptability of stakeholders in small tourism towns can be divided into three types:indifferent,integrated and immersive,accounting for 41.06%,52.61%and 6.33%respectively.Immersion is the most ideal result of adaptation;the adaptation behavior of the stakeholders in small tourism towns is mainly manifested in the adaptation of economic,social and environmental behavior and the psychological adaptation of economic,social and environmental brought about by it.The adaptive behavior of economy,society and environment is at the middle level,while the economic psychological adaptation is at the lower level,and the social and environmental psychological adaptation is at the upper level;indifferent,integrated and immersive stakeholders have different degrees of differences in economic growth,social harmony perception and environmental responsibility consciousness,especially the psychological imbalance of indifferent stakeholders.